Bupa

I was entrusted with an exciting challenge: to raise awareness and promote additional services offered by Bupa to both business and personal policy holders, services that they may not be fully aware of. In order to effectively showcase these offerings, I embarked on a design journey, crafting a range of materials that would capture the attention and pique the curiosity of Bupa's valued clientele. Among the materials I created were a Health Assessment Leave behind Brochure, Health Assessment Cover Levels Leaflets, a Tri-Fold Till Receipt Leaflet, and a Physio Postcard. The Health Assessment Leave behind Brochure served as a comprehensive guide, providing detailed information about the wide array of health assessment services available. It acted as a valuable resource, educating policy holders about the importance of regular health check-ups and the various levels of coverage offered. The Health Assessment Cover Levels Leaflets were designed with clarity and simplicity in mind, presenting concise summaries of the different coverage options. These leaflets enabled policy holders to quickly grasp the benefits and advantages of each level, empowering them to make informed decisions regarding their healthcare needs. The Tri-Fold Till Receipt Leaflet proved to be a convenient and strategic tool for reaching policy holders during their interactions with Bupa. This compact yet impactful leaflet provided bite-sized information about the additional services, making it easy for customers to digest and consider while engaging with Bupa's services. To highlight the benefits of physiotherapy services, the Physio Postcard was created. This eye-catching and informative postcard served as a tangible reminder of the availability and advantages of seeking professional physiotherapy assistance through Bupa. By designing these diverse materials, I aimed to ignite curiosity and enlighten Bupa's policy holders about the range of services beyond their primary coverage. These materials were carefully crafted to convey the value, accessibility, and benefits of these additional offerings, ultimately enhancing the overall customer experience and deepening engagement with Bupa.