SONYA CLIBBENS
Editorial / Print Design AGENCY: Red C
Midcounties Co-operative presented Red C with an exciting challenge: to curate a captivating spring/summer 2022 edition of their exclusive 'Your Co-op Travel Magazine'. Taking the reins of this members-only publication, I was entrusted with the task of designing an issue that would ignite wanderlust and instil confidence in readers, as travel made its comeback. With the lingering uncertainty of the Covid-19 pandemic, it was crucial to address any concerns head-on. We meticulously crafted clear and concise advice, ensuring readers felt empowered to embark on their long-awaited holiday adventures. To further assist them, we included a handy travel checklist, simplifying the pre-travel preparations. Recognising the evolving landscape of travel preferences, we eagerly embraced key trends such as sustainable travel and well-being holidays. Through captivating articles and features, we sought to inspire members and guide them towards enriching travel experiences that harmonised with their values. From immersive eco-friendly destinations to rejuvenating wellness retreats, the magazine served as a beacon of inspiration, rekindling the joy of travel. To transport readers to extraordinary destinations, we sprinkled the pages with enticing glimpses of aspirational locations. The vibrant streets of New York, the pristine beauty of the Maldives, and the idyllic charm of the Greek Islands beckoned from the magazine's captivating spreads, urging readers to dream and plan their next getaway. By curating an immersive reading experience, filled with invaluable insights and remarkable destinations, we aimed to reignite the passion for exploration and deliver the confidence needed to embark on memorable journeys once again. The spring/summer 2022 edition of 'Your Co-op Travel Magazine' served as a trusted companion, connecting Midcounties Co-operative members with a world of possibilities and fuelling their wanderlust.
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