Co-op Travel SS23

I had the privilege of undertaking the design of the highly anticipated SS23 edition of Your Co-op Travel members magazine, as assigned by Red C.  Our objective was two-fold: to promote an array of captivating Co-op Holidays and introduce the alluring concepts of Experience More and Add More options. These additions allowed Your Co-op Travel members to immerse themselves in pre-planned activities or customise their itineraries by adding exciting ventures for an extra fee. With the lifting of travel restrictions worldwide, our content naturally gravitated towards far-flung destinations, reigniting readers' passion for long-haul travel. While we showcased enchanting European getaways, we also ventured beyond borders, enticing readers with the wonders of Thailand, Canada, and the Caribbean. Each article painted a vivid picture of the unique experiences awaiting them in these extraordinary locations. Furthermore, this edition introduced an annual holiday calendar, meticulously curating the finest destinations and optimal times to embark on unforgettable journeys. Mindful of the ecological impact, Red C collaborated closely with their print partners to ensure that the mailer's environmental footprint remained minimal. A conscious choice to produce the mailing on recycled paper, utilising sustainable vegetable ink, thereby ensuring its full recyclability. This eco-friendly approach aligned seamlessly with our commitment to preserving the beauty of our planet. The SS23 edition of Your Co-op Travel magazine epitomises the perfect synergy of engaging content, enticing destinations, and sustainable practices. It is our unwavering belief that within its pages, readers will discover a world brimming with possibilities, beckoning them to embark on unforgettable adventures and create cherished memories.