SONYA CLIBBENS
Art Direction / Design AGENCY: Red C
Concepting Fashion World's DRTV adverts is an exhilarating experience, particularly when challenged with showcasing numerous fashion items while incorporating compelling sale and credit messages. In this specific Fashion World DRTV advert, we had the pleasure of featuring the talented Katie Green, as we positioned the brand as the go-to destination for smart shopping. We highlighted Fashion World's extensive range of innovative solutions, emphasising how the brand stands out among the rest. Additionally, we had the exciting opportunity to promote the exclusive Claire Richards range, adding an extra touch of exclusivity and style to the advertisement. Our creative approach focused on finding fresh and captivating ways to present the vast array of fashion offerings, ensuring that viewers were enticed by the variety available. We strategically weaved in compelling sale and credit messages to communicate the incredible value Fashion World provides to its customers. By crafting this DRTV advert, we aimed to reinforce Fashion World's reputation as a clever and versatile clothing retailer, offering a wide range of options to suit every style and preference. The advert served as a compelling invitation for viewers to explore Fashion World's offerings 
and discover the exclusive Claire Richards range.
Initial Storyboard
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