SONYA CLIBBENS
Visual Identity / Illustration / Packaging Design / Display Design / Print Design
Introducing The Great British Vape Off, an extraordinary collection of e-liquids inspired by the delectable flavors of traditional British desserts. This unique range showcases an array of irresistible tastes, including the timeless strawberry custard trifle, the delightful raspberry arctic roll, the indulgent sticky toffee pudding, and the zesty lime & ginger biscuit torte. My task was to design packaging that captured the essence of this remarkable range, drawing inspiration from a beloved baking TV show. Each flavour in the collection was given its own distinctive illustration, carefully crafted to reflect its unique character. To create a cohesive and captivating visual experience, the individual illustrations seamlessly merged together, forming a delightful scene when placed side by side. To complement the vibrant flavours and lively illustrations, I employed bold and bright colours in the packaging design. These eye-catching hues not only captured attention but also conveyed a sense of excitement and indulgence. In addition to the packaging, I created a range of deliverables to enhance the brand's presence and appeal. This included meticulously designed e-liquid boxes, captivating bottle labels, eye-catching counter display boxes, engaging die-cut flyers, and a stunning exhibition stand. Each element was carefully crafted to ensure consistency and harmony across all touchpoints. The result is a visually striking and cohesive brand experience that not only showcases the exceptional flavours of The Great British Vape Off but also evokes a sense of nostalgia and joy. Through meticulous attention to detail and a deep understanding of the brand's essence, I successfully created a range of deliverables that entice and engage customers, ultimately contributing to the brand's success.
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