Juicy Gossip

The challenge I faced was to design packaging for a fun and fruity e-liquid collection called Juicy Gossip. Juicy Gossip offers four delightful flavors, and the client desired packaging that was bold, bright, and exuded a sense of fun. To achieve this, I decided to embrace a pop art theme, perfectly suited for this juicy vape e-liquid. I took on the task of developing four cheeky and unique character illustrations that would represent each flavor's name. These quirky female characters, namely Pow Wow, Spill, Shout, and Rumour, were brought to life through captivating artwork. With their distinct personalities, these characters added an extra layer of excitement and playfulness to the packaging, intriguing potential customers. In order to further enhance the vibrant and energetic nature of the Juicy Gossip e-liquid collection, I employed a bold and bright color palette. The packaging design was carefully crafted to evoke a sense of dynamism and capture the essence of the delightful flavors it contained. The end result was packaging that seamlessly blended art, flavor, and enjoyment. It effectively conveyed the playful and enticing nature of Juicy Gossip, inviting customers to indulge in a sensory adventure filled with juicy flavors and cheeky charm. Through the use of pop art aesthetics, captivating character illustrations, and vibrant colors, I was able to create packaging that not only caught the eye but also communicated the exciting taste experience awaiting users. This design aimed to leave a lasting impression on shelves and draw customers in with its creativity and irresistible appeal.