SONYA CLIBBENS
Brand Identity / Packaging Design
Art Direction / Print Design
Introducing Naturally Pure Soap Co., an independent soap manufacturer nestled in the charming city of Fremantle, Western Australia. Led by the talented artisan, Katie Smith, this brand takes pride in crafting exquisite soaps using only the finest all-natural ingredients. Katie's journey into the world of soap making began during her maternity leave when she attended a soap making workshop. Inspired by the desire to create a product that would be gentle on the skin and suitable for her entire family, she embarked on a mission to produce soaps infused with pure, natural goodness. The very first soap she meticulously crafted was the delightful combination of rose and honey, which holds a special place in her heart. To honour this significant milestone and capture the essence of her brand, the captivating hue of rose pink was carefully chosen as the main colour for Naturally Pure Soap Co.'s brand identity. This delicate shade not only evokes a sense of elegance and femininity but also signifies the gentle and nurturing properties of the artisan soaps. Drawing inspiration from the bountiful properties nature as to offer, vintage botanical illustrations grace the packaging of these artisanal soaps. These illustrations serve as a visual representation of the natural ingredients used in Katie's creations, further emphasising the brand's commitment to simplicity, purity, and the beauty found in nature. With Naturally Pure Soap Co., you can experience the artistry and care that goes into each handmade soap, ensuring a luxurious and wholesome bathing experience. Indulge in the embrace of nature's goodness and elevate your self-care routine with these thoughtfully crafted soaps.
PREVIOUS PROJECT
NEXT PROJECT