SONYA CLIBBENS
Visual Identity / Packaging Design / Print Design
The task at hand was to create visually appealing packaging for a brand-new collection of CBD e-liquids. Tranquil CBD e-liquids, meticulously crafted and infused with high-quality full spectrum CBD oil, offered customers a selection of five delightful flavors to choose from. The client's vision was to capture the calming and peaceful essence of CBD oil within the packaging design. To achieve this, the lotus flower, renowned for its symbolism of purity, enlightenment, self-regeneration, and peace, was selected as the central emblem. Aiming for a design that exuded simplicity and cleanliness, I crafted a visually striking packaging concept. The use of vibrant, bold colors was employed to express the distinctive and invigorating punch of each individual flavor. The packaging not only captivated attention but also conveyed a sense of the unique sensory experience awaiting consumers. By combining the symbolic power of the lotus flower with an eye-catching design and bold color contrast, the packaging effectively communicated the essence of Tranquil CBD e-liquids. It visually conveyed the calming qualities and the promise of a peaceful mind that customers sought when indulging in these CBD-infused e-liquids. The result was an enticing packaging design that not only reflected the quality and appeal of the Tranquil CBD e-liquid collection but also enticed customers to experience the flavors and benefits within. With its striking visuals and thoughtful symbolism, the packaging provided a compelling invitation to embark on a journey of tranquility and relaxation.
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